Not yet.
2009 will be a tough year for the banner ad, but I don’t think they’re quite dead yet.
There are only two types of banner ads we should be doing:
1) topical
Banner ads that are posted minutes after an issue breaks and are directly tied to a hot issue.
2) interactive
Obama used a great banner ad that featured a blank where you typed in your income and the click took you to a page that showed you how much your tax cut would be. Simple. Useful. Effective.
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