We can’t say we know new media, we have to prove it.Our website should be a reflection of what our clients need in their websites – dynamic, constantly updated, easy to use.
The number one reason for visits to our site is for potential clients to view work and learn how we think, so let’s use that desire to demonstrate our use of on-line media.
Here’s the plan:
The homepage should feature a microblog using a twitter feed that carries news items and links about us and our clients. This should be updated several times a day. We’re already doing the research (the Wolfman’s daily updates), we just have to add them to the feed. Also, anyone can update the twitter feed via a mobile device.
Our feed should also have shots from a flickr page which should be updated with production stills and photos from client events. The flickr page could also serve up our print work.
TV work should be served from a Scott Howell & Company youtube channel.
Finally, we can add a traditional blog as a place to post thoughts from our big brained folks on subjects where we have expertise – media costs, political branding, creative techniques, communications, etc. Think of each post as a short white paper. (Harder than it sounds.)
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