Good news, bad news.
The good news is there is a truckload of potential in this space. With our ability to act quickly and integrate, we should be able get ourselves to a good place very easily.
Bad news #1: new media is changing very quickly. More than likely we will lose a major social media player this year (I predict myspace).
Bad news #2: clients need to be convinced that these efforts need to be integrated into a larger media strategy and that these efforts need to be funded.
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