Everyone thinks they are a new media expert.Everyone is wrong.
The truth is, organizations large and small aren’t so sure what to do with this stuff, either.
Here’s the point:
In a business where speed is our greatest weapon, we must become new media experts. We are in the unique position to combine our fast moving TV with fast moving new media. To be effective, we must encourage clients to put both functions under the same roof.
No comments:
Post a Comment