All our clients use facebook, flickr, blogs and other social media tools.None use them well.
Our clients set up social media accounts because they thought they had to. Their efforts pretty much stopped there.
Candidate websites have two purposes: 1) keep the base organized and connected and 2) provide easy information for the undecided voter.
By simply promoting and using the social media accounts our clients could build a stronger relationship with voters, but for 2010 will require much more.
I believe our clients need to push into texting in a major way. In fact, our TV spots should have a “text to” instead of a web address. Here’s why:
1) text responses can be customized to the issue in the commercial (Text “taxes” to 12345)
2) it’s a much more personal form of communication
3) we get their cell number so we can mobilize them by text for a tiny cost
Finally, our clients must be able to punch back very quickly via web video. I believe that by 2010, news outlets will be squeezed so thin they’ll be looking everywhere for topical content. Let’s make sure we give it to them.
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